Writing the Lead Essay Example | Topics and Well Written Essays - 750 words

Writing the Lead - Essay Example It also provides examples of these three types of leads in an effort to reveal how an effective lead could be written. Leads written by journalists and other media professionals could be categorized as good, bad, or questionable. A good lead should relate closely with the point statement of the newspaper or magazine article. This would make it not to dupe the reader of the article to read it only to realize that the article is different from what is illustrated by the lead. Moreover, a good lead should be enticing and captivating. This would give it the ability to induce interest of reading the whole article on the target leader. In addition, a good lead should not be too wordy. This means that it should not contain too many words that might make the lead boring. Not all leads can qualify to be good leads. One example of a good lead is â€Å"Not every thirteen-year-old girl is accused of murder, brought to trial, and found guilty. But I was just such a girl, and my story is worth relating even if it did happen years ago† (Read par. 1). This is a good lead since it is not wordy and it is both informative and captivating. According to Writing (Par. 2), another example of a good lead is â€Å"St. Johns Church survived in 1868 fire that destroyed most of Bloomington, and the weathered bombs thrown in anger during the sixties. But it crumbled last night under the weight of snow from yesterday’s freak storm.† This is also a very good lead because it is captivating and less wordy. Some leads are very difficult to categorize as either good or bad. These ones are categorized as questionable leads. In most cases, this kind of leads obeys some conditions of good leads while violating other conditions. A lead could be enticing and captivating but become too wordy. Moreover, a lead might be precise but fail to be captivating enough. A lead might also be enticing, captivating, and precise but fail to be informative enough. These kinds of leads are considered

User generated content Coursework Example | Topics and Well Written Essays - 500 words

User generated content - Coursework Example User Generated Content has affected the hotel industry in a big way. With the advent of social media and various travel websites, the consumers and the viewers can easily post their feedbacks or review about a particular Hotel. The major impact in this case for the Hotel industry has been in the form of online reputation that is created by the reviews of the travelers across the world. Concerning negative online reviews, the larger part in the hospitality industry has a somewhat uplifting disposition. Negative UGC about ones lodging is seen as a chance for further enhancing administrations or figuring out all the more about requirements and wishes of clients. With respect to which are considered after negative UGC showed up Schmallegger & Carson (2008) contend that amending unfavorable presumptions specifically on the stage would be less satisfactory. As the consequences of a research demonstrate that a dominant part of the lodgings would cooperate with the author of the remark and attempt to determination it firsthand. Only a few of them would ignore it and let it go for legal actions. The user generated review helps the hotels in improving their service towards their consumers. Another impact of these reviews which cannot be neglected is the effect of ranking of the hotels on the basis of the review in the various travel websites. Generally, we have seen that, t he ratings of the reviews provided by the customers decide on the positioning of the hotel in a travel websites. An alternate intriguing conclusion produced by a study is that once a purchaser has stood up with great reviews and appraisals, lower estimating no more recommends lower quality. On the off chance that the review is great, the lodging is great. This understanding gives inn income chiefs the chance to play with valuing to create fleeting interest without adversely effecting